Instant porridge

I. Formation process:

In 1963, Mr. TRAN THANH, a Chinese bourgeois, founded Thien Huong Co., S.A. R.L, with head office located at 118 Hai Thuong Lan Ong Street, Cholon (now District 5, Ho Chi Minh City), and completed its MSG factory one year later.

Thien Huong Co., S.A. R.L, then had the largest MSG production scale in South-East Asia with Monosodium Glutamate“VI HUONG TO” brand, and Instant noodles with “VI HUONG” brand.

“Vi Huong To” monosodium glutamate (MSG) and “Vi Huong” Noodles, famous products of Thien Huong Co. appearing since the 1960s of the 20^th century, were one of the features of catering culture in South Vietnam and South-East Asia at the time. Up to now, “VI HUONG” Instant noodles has been considered as one of the well-known products for a long time, accompanying the consumers during many past decades.

After the complete liberation of the South, and national unification, for the first time Northern people were surprised when enjoying “Vi Huong” noodles, the delicious and convenient instant noodles.

On November 10, 1977, Ministry of Food decided to convert the Company into a State-owned enterprise, and it was renamed Thien Huong MSG Factory from the old name of Thien Huong Co.

Afterwards, the State established Southern MSG Co. and it was renamed MSG & Instant Noodles United Enterprise (UE), taking over the head office of Thien Huong Co. S.A.R.L at No. 118 Hai Thuong Lan Ong St. as its office, directly managing the following member enterprises:

-          Thien Huong MSG Factory (VI HUONG)

-          Tan Binh MSG Factory (VIFON)

-          Bien Hoa MSG Factory

-          Binh Tay Instant Noodles Factory

-          Samhoa Noodles Factory

-          Binh Trieu Salt Mill

-          Khoi Vinh Raw Materials Processing Mill.

-          Phu Dinh Confectionery Factory

Among the above, Thien Huong MSG Factory was the largest member, playing the key role, fulfilling the UE major tasks assigned by Ministry of Food and at the same time supporting all the member factories of MSG & Instant Noodles United Enterprise (UE).

In 1992, MSG & Instant Noodles United Enterprise (UE) was dissolves, and its member factories were managed by Ministry of Light Industries.

On November 14, 1992, Thien Huong MSG Factory was renamed Thien Huong Food Factory.

On September 01, 1995, Ministry of Light Industries made Decision No. 1217/QD-TCLD to rename Thien Huong Food Factory into Thien Huong Food Co.

II. Development Process:

Period 1965-1971 was that of starting business and product shaping, Thien Huong Co. S.A.R.L mainly produced MSG under “Vi Huong To” brand and supplied the same to entire South Vietnam and South-East Asian Countries.

In 1972, the Company invested in 2  Instant Noodles production lines (It was then one of the first companies in Vietnam operating as Instant noodles producers), under “Vi Huong” brand. Ever since, “Vi Huong” noodles brand has been always warmly welcomed by the consumers.

During 1979-1980, the Company invested in further production of 2 new products, ie soya sauce and soup powder of “Thien Huong” brand.

Period 1994-1995 saw many diverse and outstanding TFC products, under “Vi Huong” brand, such as chicken soup, shrimp soup, Ten-ingredient soup, Chilli sauce, Roasted Peanut in Coconut Extract, widely sold in the market.

In 2002, TFC followed the line of developing the production. The Company built one more factory specialized in producing Instant noodles, Insant Porridge, Instant rice, Soup powder and snacks in Di Su Village, My Hao District, Hung Yen Province (Pho Noi Industrial Park), and at the same time established Thien Huong Food Joint Stock Co. - Northern Factory, later renamed Northern Thien Huong Food Co., Ltd.

In addition to the import of Japanese production line and technology to produce snacks of NEKO brand in 2002, TFC continued to invest in a production line for Jelly Fruits under the same “Neko” brand, at its Head office of Ho Chi Minh City, in 2007.

Those products of Instant noodles, Instant Porridge, Instant rice, soup powder, snacks, and Jelly fruits under “Vi huong”, “Thien Huong,  “Neko”, “Top Tep”, “Metit” brands have been presented in almost all the markets North & South, at large supermarkets and market places, and become familiar to the consumers.

With products of high quality, safe, in abundant forms and diversity, and using advanced technology in production, TFC has asserted the grade of its products and share in the domestic market, proud to be one of the first and largest fast food producers and suppliers in Vietnam. For over 10 consecutive years, TFC products have been always selected by the consumers as “Vietnamese High-quality Goods”.

Having gained firm confidence from the consumers in Vietnam, TFC proceeds to conquer the foreign consumers. TFC products have strongly penetrated into the markets of Poland, Russia, Czech Republic, Hungaria, Germany, Netherlands, USA Malaysia, and Taiwan.