Vitamax Herculis Energy Drink

Product Details

Effects:	Energy	Primary Ingredient:	Caffeine, Taurine, Other, Caffeine, Taurine, Vitamin & Minerals	Feature:	Glucose
Flavor:	Blackcurrant	Color:	Purple, Purple	Certification:	HACCP, ISO, Other, HACCP, ISO, Halal
Packaging:	Can (Tinned)	Volume (L):	0.25	Weight (kg):	0.25
Shelf Life:	24 Months	Place of Origin:	Johor, Malaysia	Brand Name:	Vitamax
Model Number:	250ml Slim

250ml x 24 cans per carton
20FCL - 3,030 cartons

Vitamax Herculis Energy Drink (Blackcurrant Flavor)
Parent Company	Tastyfood Industries (S) Pte Ltd
Category	Beverages
Sector	Food and Beverages
Tagline/Slogan	‘Hype Up Your Energy’
USP	Real juice added, Vitamins B2, B6, B12, Blackcurrant flavored
STP
Segment	Anyone who consumes caffeinated beverages

Positioning	Away from energy drink's competitors

Consumers Acceptance

Consumers are not able to purchase exotic flavors like blackcurrant in the market
Less sweet as compared to other energy drink
Hence consumers would still purchase general energy drinks that are much sweeter and harmful to the body.

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